{"id":17336,"date":"2026-04-28T14:06:16","date_gmt":"2026-04-28T14:06:16","guid":{"rendered":"https:\/\/imagebankx.com\/?page_id=17336"},"modified":"2026-05-28T11:20:11","modified_gmt":"2026-05-28T11:20:11","slug":"webinar-varumarkeshantering-i-ai-eran","status":"publish","type":"page","link":"https:\/\/imagebankx.com\/sv\/webinar-varumarkeshantering-i-ai-eran\/","title":{"rendered":"Webinar: Varum\u00e4rkeshantering i AI-eran \u2013 m\u00f6jligheter och risker"},"content":{"rendered":"<div \n    class=\"relative flex flex-col xs:flex-row py-14\">\n        <div\n        class=\"-z-50 pointer-events-none absolute left-1\/2 w-screen -translate-x-1\/2  bg-gradient-to-t from-white to-tetriary -top-14 bottom-0\">\n    <\/div>\n    <div class=\"relative z-10 md:mt-10 lg:mt-20 xs:w-3\/5\">\n                <div class=\"border border-white text-white rounded-full w-fit px-4 py-2 mb-4\">\n            Webinar\n        <\/div>\n                <h1 class=\"z-10 mb-8 font-extrabold text-4xl sm:text-5xl md:text-7xl text-primary\">\n            Varum\u00e4rkeshantering i AI-eran: m\u00f6jligheter och risker\n        <\/h1>\n                <p class=\"mb-6\">\n            Vi lever i en marknadsf\u00f6ringsmilj\u00f6 med flera kanaler d\u00e4r inneh\u00e5ll st\u00e4ndigt beh\u00f6vs p\u00e5 olika plattformar f\u00f6r att h\u00e5lla ditt varum\u00e4rke synligt och relevant. Artificiell intelligens hj\u00e4lper till att m\u00f6ta denna v\u00e4xande efterfr\u00e5gan. Samtidigt som AI snabbar upp hur varum\u00e4rkestillg\u00e5ngar skapas, organiseras och anv\u00e4nds, v\u00e4cker det ocks\u00e5 nya fr\u00e5gor kring varum\u00e4rkess\u00e4kerhet, kontroll och de krav p\u00e5 transparens som olika plattformar st\u00e4ller n\u00e4r det g\u00e4ller anv\u00e4ndning av AI.\n            <span class=\"font-bold text-transparent bg-gradient-to-r from-primary to-secondary bg-clip-text\">\n                I detta webinar g\u00e5r vi igenom vad AI m\u00f6jligg\u00f6r inom hantering av varum\u00e4rkestillg\u00e5ngar och hur du kan anv\u00e4nda det p\u00e5 ett ansvarsfullt s\u00e4tt samtidigt som du skyddar ditt varum\u00e4rke.\n            <\/span>\n        <\/p>\n                    <\/div>\n        <div class=\"relative -z-10 xs:w-2\/5 xs:-my-12\">\n                <picture>\n            <source\n                media=\"(min-width: 426px)\"\n                srcset=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/04\/webinar-AI-856x1024.webp 856w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/04\/webinar-AI-768x919.webp 768w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/04\/webinar-AI-470x562.webp 470w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/04\/webinar-AI.webp 1009w\"\n                sizes=\"40vw\">\n\n            <source\n                media=\"(max-width: 425px)\"\n                srcset=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/04\/webinar-AI-251x300.webp 251w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/04\/webinar-AI-150x179.webp 150w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/04\/webinar-AI-250x299.webp 250w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/04\/webinar-AI-350x419.webp 350w\"\n                sizes=\"(max-width: 425px) 350px\">\n\n            <img\n                decoding=\"async\"\n                fetchpriority=\"high\"\n                loading=\"eager\"\n                class=\"xs:absolute xs:bottom-0 xs:left-0 xs:-top-8 xs:min-w-full xs:max-w-none xs:h-full xs:object-contain\"\n                style=\"aspect-ratio: 994\/1207;\"\n                src=\"\"\n                alt=\"upcoming webinar: Brand management in the era of AI: opportunities and risks What does AI enable in brand asset management and how can I use it responsibly while protecting our brand?\">\n        <\/picture>\n    <\/div>\n    <\/div>\n\n\n\n<div style=\"height: 3rem;\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/20093147.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"e4635508-0f97-4828-bf61-2b5b037e1967\" data-portal-id=\"20093147\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div style=\"height: 5rem;\"><\/div>\n\n\n\n<p><strong>Uppt\u00e4ck hur du anv\u00e4nder AI p\u00e5 mest effektiva s\u00e4tt inom varum\u00e4rkeshantering, vilka m\u00f6jligheter det ger och vilka risker det inneb\u00e4r \u2013 och hur du hanterar dem.<\/strong><br><br><strong>Talare:<\/strong> Digital Asset Management-experten \u00d8ystein Bekkevold<\/p>\n\n\n\n<p><strong>Dette vil du l\u00e6re:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hva AI tilf\u00f8rer innen h\u00e5ndtering av merkevareressurser, og hvordan du kan bruke det ansvarlig samtidig som du beskytter merkevaren din?<\/li>\n\n\n\n<li>Hvordan AI og et DAM-system gj\u00f8r organisering, gjenfinning og bruk av ressurser raskere gjennom hele livssyklusen &#8211; samtidig som du beholder kontrollen?<\/li>\n\n\n\n<li>Hvordan du kan gj\u00f8re gjenbruk av innhold raskere og mer effektivt?<\/li>\n\n\n\n<li>Hva ulike plattformer og EU-regelverk krever n\u00e5r det gjelder bruk av AI, og hvordan du sikrer at innholdet ditt er i samsvar med kravene, uansett hvem som publiserer det og hvor?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n<div style=\"height: 1rem;\"><\/div>\n\n\n<section id=\"Section\" class=\"content-wrap \">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Innsikt i AI og h\u00e5ndtering av merkevareressurser<\/strong><\/h2>\n\n\n<\/section>\n\n\n<section class=\"relative\" >\n        <div\n        class=\"-z-50 pointer-events-none absolute left-1\/2 w-screen -translate-x-1\/2 bg-gradient-to-b from-white to-tetriary top-0 bottom-0\">\n    <\/div>\n    <div class=\"flex flex-wrap gap-4 pt-12 pb-20\">\n        \n        <div class=\"flex-1 min-w-64 transition ease-in-out hover:scale-102 duration-300\">\n            <a href=\"https:\/\/imagebankx.com\/sv\/blogg\/2025-ars-viktigaste-trender-inom-digital-asset-management-dam\/\" aria-label=\"2026 \u00e5rs viktigaste trender inom Digital Asset Management (DAM)\">\n                <img decoding=\"async\" class=\"h-60 w-full object-cover\" src=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2025\/03\/boliviainteligente-PPvD5w0aB-Y-unsplash-scaled.jpg\"\n                    alt=\"2026 highlighting the future trends of digital asset management and content operations.\" \/>\n                <div class=\"bg-white p-8 rounded-b-xl text-center\">\n                    <p class=\"text-black text-lg font-bold mb-12\">2026 \u00e5rs viktigaste trender inom Digital Asset Management (DAM)<\/p>\n                    <p class=\"text-lg underline mb-0\">L\u00e4s mer<\/p>\n                <\/div>\n            <\/a>\n        <\/div>\n        \n        <div class=\"flex-1 min-w-64 transition ease-in-out hover:scale-102 duration-300\">\n            <a href=\"https:\/\/imagebankx.com\/sv\/blogg\/var-marknadsforingsteamen-forlorar-8-timmar-i-veckan\/\" aria-label=\"Var marknadsf\u00f6ringsteamen f\u00f6rlorar 8 timmar i veckan (och hur man f\u00e5r tillbaka dem)\">\n                <img decoding=\"async\" class=\"h-60 w-full object-cover\" src=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2025\/03\/Streamline_your_workflow_with_ImageBankX_and_Google_Workspace_integration.webp\"\n                    alt=\"\" \/>\n                <div class=\"bg-white p-8 rounded-b-xl text-center\">\n                    <p class=\"text-black text-lg font-bold mb-12\">Var marknadsf\u00f6ringsteamen f\u00f6rlorar 8 timmar i veckan (och hur man f\u00e5r tillbaka dem)<\/p>\n                    <p class=\"text-lg underline mb-0\">L\u00e4s mer<\/p>\n                <\/div>\n            <\/a>\n        <\/div>\n        \n        <div class=\"flex-1 min-w-64 transition ease-in-out hover:scale-102 duration-300\">\n            <a href=\"https:\/\/imagebankx.com\/sv\/blogg\/hur-bygger-man-ett-starkt-och-konsekvent-varumarke-i-varje-kontaktpunkt\/\" aria-label=\"Hur bygger man ett starkt och konsekvent varum\u00e4rke i varje kontaktpunkt?\">\n                <img decoding=\"async\" class=\"h-60 w-full object-cover\" src=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2025\/12\/brand-studio.png\"\n                    alt=\"brand manamgenet made easy with brand studio inside your DAM\" \/>\n                <div class=\"bg-white p-8 rounded-b-xl text-center\">\n                    <p class=\"text-black text-lg font-bold mb-12\">Hur bygger man ett starkt och konsekvent varum\u00e4rke i varje kontaktpunkt?<\/p>\n                    <p class=\"text-lg underline mb-0\">L\u00e4s mer<\/p>\n                <\/div>\n            <\/a>\n        <\/div>\n            <\/div>\n<\/section>\n\n<div style=\"height: 4rem;\"><\/div>\n\n\n<section id=\"Section\" class=\"content-wrap \">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>F\u00e5 tips rett i innboksen din<\/strong><\/h2>\n\n\n\n<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/20093147.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"353e9ab2-48a9-4a72-8546-24a30662cfde\" data-portal-id=\"20093147\"><\/div>\n\n\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Uppt\u00e4ck hur du anv\u00e4nder AI p\u00e5 mest effektiva s\u00e4tt inom varum\u00e4rkeshantering, vilka m\u00f6jligheter det ger och vilka risker det inneb\u00e4r \u2013 och hur du hanterar dem. Talare: Digital Asset Management-experten \u00d8ystein Bekkevold Dette vil du l\u00e6re:<\/p>\n","protected":false},"author":1,"featured_media":17279,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17336","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar: Varum\u00e4rkeshantering i AI-eran \u2013 m\u00f6jligheter och risker I ImageBank X DAM<\/title>\n<meta name=\"description\" content=\"Uppt\u00e4ck hur du anv\u00e4nder AI p\u00e5 mest effektiva s\u00e4tt inom varum\u00e4rkeshantering, vilka m\u00f6jligheter det ger och vilka risker det inneb\u00e4r \u2013 och hur du hanterar dem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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