{"id":20438,"date":"2026-08-13T13:25:36","date_gmt":"2026-08-13T13:25:36","guid":{"rendered":"https:\/\/imagebankx.com\/?p=20438"},"modified":"2026-08-14T08:46:14","modified_gmt":"2026-08-14T08:46:14","slug":"ai-act-markning-av-ai-genererat-innehall","status":"publish","type":"post","link":"https:\/\/imagebankx.com\/sv\/blogg\/ai-act-markning-av-ai-genererat-innehall\/","title":{"rendered":"AI-genererat inneh\u00e5ll och EU AI Act: det h\u00e4r beh\u00f6ver alla inneh\u00e5llsskapare veta"},"content":{"rendered":"\n<p>Artificiell intelligens har gjort produktionen av bilder, videor och annat digitalt inneh\u00e5ll betydligt snabbare under de senaste \u00e5ren. I dag skapas en allt st\u00f6rre andel av inneh\u00e5llet med hj\u00e4lp av AI. Samtidigt har det uppst\u00e5tt en praktisk utmaning: hur kan mottagaren veta om inneh\u00e5llet \u00e4r autentiskt eller om det har genererats eller modifierats med hj\u00e4lp av AI?<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/guidelines-ai-transparency-obligations\">EU f\u00f6rordning om artificiell intelligens, AI Act<\/a><\/strong>, hanterar denna fr\u00e5ga genom krav p\u00e5 transparens. Skyldigheterna f\u00f6r AI-genererat inneh\u00e5ll enligt artikel 50 b\u00f6rjade till\u00e4mpas den 2 augusti 2026.<\/p>\n\n\n\n<p><strong>I den h\u00e4r artikeln g\u00e5r vi igenom n\u00e4r AI-genererat inneh\u00e5ll m\u00e5ste m\u00e4rkas enligt AI Act och hur organisationer kan s\u00e4kerst\u00e4lla att information om anv\u00e4ndningen av AI f\u00f6ljer med en digital tillg\u00e5ng, \u00e4ven n\u00e4r personen som skapade inneh\u00e5llet inte \u00e4r samma person som publicerar det.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI Act: n\u00e4r m\u00e5ste anv\u00e4ndningen av AI anges?<\/strong><\/h2>\n\n\n\n<p>Enligt transparenskraven i EU AI Act m\u00e5ste organisationer som publicerar inneh\u00e5ll informera om anv\u00e4ndningen av AI n\u00e4r inneh\u00e5llet \u00e4r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>En deepfake<\/strong>, det vill s\u00e4ga en bild, video eller ljudinspelning som har genererats eller modifierats med hj\u00e4lp av AI och som liknar en befintlig person, ett f\u00f6rem\u00e5l, en plats, en akt\u00f6r eller en h\u00e4ndelse p\u00e5 ett s\u00e4tt som kan f\u00e5 inneh\u00e5llet att framst\u00e5 som autentiskt.<\/li>\n\n\n\n<li><strong>Text som publiceras f\u00f6r att informera allm\u00e4nheten om fr\u00e5gor av allm\u00e4nt intresse<\/strong>, och som har genererats eller modifierats med hj\u00e4lp av AI utan m\u00e4nsklig granskning och d\u00e4r ingen fysisk eller juridisk person har redaktionellt ansvar.<\/li>\n<\/ul>\n\n\n\n<p>F\u00f6r text kr\u00e4vs ingen synlig m\u00e4rkning om inneh\u00e5llet har granskats av en m\u00e4nniska och en organisation tar redaktionellt ansvar f\u00f6r publiceringen. Det inneb\u00e4r att allt AI-genererat inneh\u00e5ll inte beh\u00f6ver m\u00e4rkas p\u00e5 samma s\u00e4tt. AI-genererade undertexter omfattas till exempel i regel inte av samma informationskrav som inneh\u00e5ll som kan uppfattas som autentiskt och vilseleda mottagaren.<\/p>\n\n\n\n<p><strong>En bra tumregel \u00e4r att fr\u00e5ga: kan n\u00e5gon missta det h\u00e4r inneh\u00e5llet f\u00f6r n\u00e5got autentiskt? Om svaret \u00e4r ja b\u00f6r en AI-m\u00e4rkning l\u00e4ggas till.<\/strong><\/p>\n\n\n\n<p>Organisationer kan naturligtvis v\u00e4lja att informera om anv\u00e4ndningen av AI i st\u00f6rre utstr\u00e4ckning \u00e4n vad lagen kr\u00e4ver. Ett tydligt och konsekvent arbetss\u00e4tt f\u00f6renklar det dagliga arbetet och bidrar till \u00f6kad transparens i allt publicerat inneh\u00e5ll.consistent approach makes everyday work easier and improves transparency across all published content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u00e5 m\u00e4rker du AI-genererat inneh\u00e5ll: vilka AI-m\u00e4rkningar rekommenderar EU?<\/strong><\/h2>\n\n\n\n<p><strong>EU har publicerat tre ikoner f\u00f6r m\u00e4rkning av AI-genererat inneh\u00e5ll:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-1024x683.png\" alt=\"\" class=\"wp-image-20404\" style=\"aspect-ratio:1.499365643237757;width:82px;height:auto\" srcset=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-1024x683.png 1024w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-300x200.png 300w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-768x512.png 768w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-1536x1024.png 1536w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-2048x1366.png 2048w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-150x100.png 150w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-250x167.png 250w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-350x233.png 350w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-basic-470x313.png 470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li><strong>Grundikon:<\/strong> AI har anv\u00e4nts f\u00f6r att generera eller modifiera inneh\u00e5llet.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-1024x683.png\" alt=\"When the entire deepfake content (image, audio, video) or text is fully generated by AI with no human-created elements or human editorial control (apart from prompting)\" class=\"wp-image-20408\" style=\"aspect-ratio:1.499365643237757;width:115px;height:auto\" srcset=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-1024x683.png 1024w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-300x200.png 300w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-768x512.png 768w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-1536x1024.png 1536w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-2048x1366.png 2048w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-150x100.png 150w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-250x167.png 250w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-350x233.png 350w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-fully-generated-470x313.png 470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li><strong>Fully AI-Generated:<\/strong> Hela inneh\u00e5llet har genererats med hj\u00e4lp av AI utan delar som skapats av m\u00e4nniskor eller redaktionell granskning. Att enbart skriva en prompt r\u00e4knas inte som en del skapad av en m\u00e4nniska.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-1024x683.png\" alt=\"When pre-existing, human-made content was partially modified with AI turning it into a deepfake or text on matters of public interest\" class=\"wp-image-20412\" style=\"aspect-ratio:1.499365643237757;width:126px;height:auto\" srcset=\"https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-1024x683.png 1024w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-300x200.png 300w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-768x512.png 768w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-1536x1024.png 1536w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-2048x1366.png 2048w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-150x100.png 150w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-250x167.png 250w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-350x233.png 350w, https:\/\/imagebankx.com\/wp-content\/uploads\/2026\/08\/AI-label-modified-470x313.png 470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li><strong>Partially AI-Modified:<\/strong> Inneh\u00e5ll som skapats av en m\u00e4nniska har delvis modifierats med hj\u00e4lp av AI.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>EU rekommenderar att ikonen kompletteras med en tydlig skriftlig f\u00f6rklaring. M\u00e4rkningen m\u00e5ste vara synlig senast f\u00f6rsta g\u00e5ngen en person m\u00f6ter inneh\u00e5llet och b\u00f6r f\u00f6rbli synlig n\u00e4r inneh\u00e5llet laddas ner eller delas vidare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Den st\u00f6rsta praktiska utmaningen uppst\u00e5r f\u00f6re publicering<\/strong><\/h2>\n\n\n\n<p><strong>Att l\u00e4gga till en m\u00e4rkning i den f\u00e4rdiga publiceringen \u00e4r s\u00e4llan den sv\u00e5raste delen. Den st\u00f6rre utmaningen \u00e4r hur den som publicerar inneh\u00e5llet p\u00e5 ett tillf\u00f6rlitligt s\u00e4tt kan veta om AI har anv\u00e4nts.<\/strong><\/p>\n\n\n\n<p>T\u00e4nk dig en vanlig situation. En grafisk designer skapar en kampanjbild med hj\u00e4lp av AI och sparar den i en delad mapp. Marknadsteamet publicerar sedan bilden i organisationens olika kanaler. Om informationen om anv\u00e4ndningen av AI inte har registrerats tillsammans med tillg\u00e5ngen m\u00e5ste den som publicerar bilden unders\u00f6ka saken separat eller g\u00f6ra ett antagande.<\/p>\n\n\n\n<p>Samma tillg\u00e5ng kan anv\u00e4ndas p\u00e5 webbplatsen, i sociala medier, i ett nyhetsbrev, i en \u00e5terf\u00f6rs\u00e4ljarportal och i tryckt material. En anteckning i ett e-postmeddelande eller projektverktyg f\u00f6ljer inte med filen n\u00e4r den flyttas mellan olika personer och kanaler. Organisationen beh\u00f6ver d\u00e4rf\u00f6r information som f\u00f6ljer tillg\u00e5ngen under hela dess livscykel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u00e5 hanterar du AI-m\u00e4rkningar med ett DAM-system<\/strong><\/h2>\n\n\n\n<p><strong>N\u00e4r en organisation samlar sina digitala tillg\u00e5ngar i ett DAM-system som <\/strong><a href=\"https:\/\/imagebankx.com\/sv\/mediabank\/organisera\/\" type=\"page\" id=\"6187\"><strong>ImageBank X<\/strong><\/a><strong> kan den l\u00e4gga till ett s\u00e4rskilt metadataf\u00e4lt, till exempel \u201dAI har anv\u00e4nts i denna tillg\u00e5ng\u201d.<\/strong> Det kan vara en enkel kryssruta som fylls i av personen som skapar eller laddar upp tillg\u00e5ngen.<\/p>\n\n\n\n<p><strong>I praktiken kan arbetsfl\u00f6det se ut s\u00e5 h\u00e4r:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Inneh\u00e5llsskaparen laddar upp tillg\u00e5ngen till ImageBank X.<\/li>\n\n\n\n<li>Personen v\u00e4ljer \u201dAI har anv\u00e4nts i denna tillg\u00e5ng\u201d i metadata.<\/li>\n\n\n\n<li>Vid behov anges om inneh\u00e5llet \u00e4r helt AI-genererat eller delvis modifierat med hj\u00e4lp av AI.<\/li>\n\n\n\n<li>Informationen f\u00f6rblir kopplad till tillg\u00e5ngen och \u00e4r synlig f\u00f6r alla som har beh\u00f6righet att anv\u00e4nda den.<\/li>\n\n\n\n<li>Innan tillg\u00e5ngen laddas ner eller publiceras kontrollerar den ansvariga personen informationen och l\u00e4gger till r\u00e4tt m\u00e4rkning f\u00f6r den aktuella kanalen.<\/li>\n<\/ol>\n\n\n\n<p><strong>Den som publicerar inneh\u00e5llet beh\u00f6ver inte l\u00e4ngre leta igenom meddelanden, mappar eller filnamn f\u00f6r att hitta informationen. Det g\u00e5r direkt att se vilka tillg\u00e5ngar som involverar AI och vad som beh\u00f6ver kontrolleras f\u00f6re publicering.<\/strong> Inneh\u00e5llsskaparen registrerar informationen en g\u00e5ng och den finns sedan tillg\u00e4nglig n\u00e4r den beh\u00f6vs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lagra AI-m\u00e4rkningarna i ert DAM-system<\/strong><\/h2>\n\n\n\n<p><strong>EU ikoner f\u00f6r AI-m\u00e4rkning b\u00f6r ocks\u00e5 lagras i organisationens DAM-system.<\/strong> L\u00e4gg tydliga instruktioner f\u00f6r anv\u00e4ndningen tillsammans med ikonerna och begr\u00e4nsa vid behov \u00e5tkomsten till de team som ansvarar f\u00f6r att skapa och publicera inneh\u00e5ll.<\/p>\n\n\n\n<p>N\u00e4r godk\u00e4nda ikoner och instruktioner lagras p\u00e5 samma plats som de tillg\u00e5ngar som ska publiceras beh\u00f6ver varje team inte ladda ner dem separat eller skapa egna versioner. R\u00e4tt filformat, f\u00e4rger och tillh\u00f6rande f\u00f6rklaringar finns tillg\u00e4ngliga f\u00f6r alla.<\/p>\n\n\n\n<p><strong>En plats. En upps\u00e4ttning instruktioner. Ett konsekvent arbetss\u00e4tt f\u00f6r alla som publicerar inneh\u00e5ll.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Se v\u00e5rt webbinarium om AI och varum\u00e4rkeshantering<\/strong><\/h2>\n\n\n\n<p>AI-m\u00e4rkningar \u00e4r bara en del av ansvarsfull varum\u00e4rkeshantering. Organisationer beh\u00f6ver ocks\u00e5 hantera anv\u00e4ndningsr\u00e4ttigheter, s\u00e4kerst\u00e4lla ett konsekvent varum\u00e4rke och se till att godk\u00e4nda tillg\u00e5ngar n\u00e5r r\u00e4tt kanaler.<\/p>\n\n\n\n<p>I v\u00e5rt webbinarium <strong><em>Brand Management in the Era of AI: Opportunities and Risks<\/em><\/strong> g\u00e5r vi igenom hur AI f\u00f6r\u00e4ndrar hanteringen av varum\u00e4rkestillg\u00e5ngar. Du f\u00e5r praktiska insikter i hur AI och DAM kan g\u00f6ra det snabbare att organisera, hitta och \u00e5teranv\u00e4nda digitala tillg\u00e5ngar samtidigt som organisationen beh\u00e5ller kontrollen. <strong><a href=\"https:\/\/imagebankx.com\/sv\/webinar-varumarkeshantering-i-ai-eran\/\" type=\"page\" id=\"17336\">F\u00e5 den kostnadsfria inspelningen av webbinariet direkt till din inkorg<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n<section \n    class=\"relative py-14\">\n            <div class=\"flex gap-6 justify-between flex-col md:flex-row bg-black text-white rounded-xl p-6 md:py-12 md:px-10\">\n        <div>\n            <h3 class=\"font-bold\">Spara en hel arbetsdag varje vecka!<\/h3>\n                        <div class=\"flex\">\n                <span class=\"min-w-5 min-h-5 mr-2 mt-1\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" class=\"size-6\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"m4.5 12.75 6 6 9-13.5\" \/>\n<\/svg>\n\n                <\/span>\n                <p class=\"m-0\">Tydliga AI-m\u00e4rkningar och v\u00e4lstrukturerad metadata g\u00f6r mer \u00e4n att hj\u00e4lpa organisationen att uppfylla kraven. De g\u00f6r ocks\u00e5 det dagliga arbetet snabbare och enklare f\u00f6r hela teamet. Anv\u00e4ndare av ImageBank X kan spara upp till \u00e5tta arbetstimmar i veckan eftersom de beh\u00f6ver l\u00e4gga mindre tid p\u00e5 att s\u00f6ka efter, kontrollera och verifiera digitala tillg\u00e5ngar.<\/p>\n            <\/div>\n                    <\/div>\n        <a href=\"https:\/\/imagebankx.com\/sv\/mediabank\/automatisera\/\" target=\"\"\n            class=\"flex font-bold self-center h-fit w-fit p-4 rounded-lg bg-gradient-to-r from-primary to-secondary transition ease-in-out hover:scale-105 duration-300\">\n            L\u00e4s mer \ud83d\udc49\n        <\/a>\n    <\/div>\n    <\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificiell intelligens har gjort produktionen av bilder, videor och annat digitalt inneh\u00e5ll betydligt snabbare under de senaste \u00e5ren. I dag skapas en allt st\u00f6rre andel av inneh\u00e5llet med hj\u00e4lp av AI. Samtidigt har det uppst\u00e5tt en praktisk utmaning: hur kan mottagaren veta om inneh\u00e5llet \u00e4r autentiskt eller om det har genererats eller modifierats med hj\u00e4lp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"tags":[131],"reference-sizes":[],"reference-industries":[],"class_list":["post-20438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg","tag-bemastra-dam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EU AI Act: S\u00e5 m\u00e4rker du AI-genererat inneh\u00e5ll I ImageBank X DAM<\/title>\n<meta name=\"description\" content=\"AI Act st\u00e4ller krav p\u00e5 m\u00e4rkning av AI-genererat inneh\u00e5ll. L\u00e4s n\u00e4r AI-inneh\u00e5ll m\u00e5ste m\u00e4rkas, vilka krav som g\u00e4ller och hur ett DAM-system kan hj\u00e4lpa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imagebankx.com\/sv\/blogg\/ai-act-markning-av-ai-genererat-innehall\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EU AI Act: S\u00e5 m\u00e4rker du AI-genererat inneh\u00e5ll I ImageBank X DAM\" \/>\n<meta property=\"og:description\" content=\"AI Act st\u00e4ller krav p\u00e5 m\u00e4rkning av AI-genererat inneh\u00e5ll. 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