ImageBank X vs Frontify
From brand management platform to more scalable digital asset management.
Frontify focuses on brand guidelines and brand management. ImageBank X focuses on managing, organizing, and distributing digital assets across your entire organization and partner ecosystem.
How ImageBank X differs from Frontify:
No per-user pricing: Give access to employees, partners, resellers, and external stakeholders without increasing costs.
All-in-one DAM with built-in editing tools: Adapt, resize, and manage assets without relying on external software.
Fast implementation: Go live in as little as one week with minimal setup.
AI-driven metadata automation: Automatically tag and organize assets for faster search.
Scalable asset management: Manage large volumes of product, marketing, and operational assets.
Simple, adoption-first UX: Easy to use across teams without training or complexity.
External sharing without complexity: Share collections and assets without user accounts or complex permissions.
Centralized asset control: Ensure teams always access the latest approved assets.
Feature comparison ✔️
| Capability | ImageBank X | Frontify |
|---|---|---|
| Built for digital asset management | Yes | Partially |
| Unlimited users | Yes | No |
| Predictable total cost | Yes | No |
| Built-in editors | Yes | Limited |
| External sharing without user accounts | Yes | Limited |
| AI metadata and automation | Advanced | Limited |
| Implementation | Days | Weeks |
| Marketing & ecosystem integrations | Yes (CMS, PIM, eCommerce etc.) | Yes |
| Brand guide | Yes | Yes |
| Brand templates & on-brand content creation | Yes | Yes |
| Custom metadata & taxonomy control | Advanced | Moderate |
| Ease of use & adoption | High | Moderate |
| Operational complexity | Low | Higher |
Who should choose ImageBank X DAM solution?
ImageBank X is an excellent fit for your organization if you want to:
– Manage large volumes of assets across teams
– Distribute content to partners and external users
– Improve searchability and asset reuse
– Folder-based storage -> structured libraries
– Scale usage without increasing licensing costs
– Enable teams to access assets quickly without complex tools
Get to know ImageBank X via a free demo
Let’s explore together how ImageBank X could help your organization manage its digital assets.
Moving from Frontify to ImageBank X is simpler than you expect
ImageBank X allows organizations to transition without disrupting existing workflows. Teams keep their content accessible while gaining better search, easier sharing, and simpler asset management across the organization. Teams adopt the system quickly across the organization. Most organizations are fully up and running within days to weeks. Our team helps ensure a smooth transition so you can start seeing value quickly.
Scale without user limits
Per-user pricing limits how widely content can be used. ImageBank X removes seat-based pricing so your entire organization and partner network can access assets without increasing cost. This enables true scalability across teams, regions, and external stakeholders.
Read more about the pricing
Frontify focuses on brand governance. ImageBank X focuses on asset usability and distribution. While brand guidelines help teams understand how to use content, digital asset management ensures teams can actually find and use the right content quickly.
What our customers are saying
“ImageBank X was the best value-for-money DAM solution for our needs when comparing different services. We wanted a DAM that is lightweight yet powerful in terms of metadata management.”
Riikka Hänninen
Designer
We recommend ImageBank X 100%. A lot of it comes down to the system – it has all the great features of a very expensive and big system, but at a much more reasonable cost. It’s incredibly cost-efficient for what you get. On top of that, you get the really personalized customer support. Itʼs really nice to have that insurance that if something does come up, I know exactly who I can talk to and Iʼll get a reply the same day.
Jordan Matthiass
Product Marketing Manager
“The bespoke solution ImageBank X team developed now supports our marketing, sales, HR, medical functions, external vendors and media teams, and is integral to our audit ready documentation process. Any prospective client will find value in a partner that excels at rapid onboarding, minimizes internal workload, and adapts its system to evolving business workflows. During the onboarding phase, the team demonstrated responsiveness and clarity – listening to our needs, providing training, and enabling us to go live with confidence.”
Solvita Akmene
Global Digital Marketing Manager
Get started today!
If you’re ready to take your digital asset management to the next level, our team is here to help.
Book a free demo