DAM for Dirac has been a strategic enabler of brand consistency, collaboration, and growth.
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Discover how ImageBank X transforms digital asset management
Dirac is a a global audio tech company with a strong focus on the automotive and home audio industries. Dirac collaborates with leading audio innovators and manufacturers to enhance dynamics, clarity, and immersive sound experiences in any environment. Dirac has headquarters in Uppsala, Sweden, and R&D facilities in Copenhagen, Denmark, and Bangalore, India, with representation in Greater China, Germany, Japan, Korea, and the United States.
Scattered Assets and Inefficient Workflows
Before ImageBank X, Dirac faced a common challenge: marketing and brand assets were stored across multiple platforms like SharePoint, Box, and even personal desktops. Finding the right version of a file often meant sending messages back and forth across teams, hunting for links, and relying on individuals to locate or update content.
Jordan Matthiass, Product Marketing Manager, said, “Earlier we had to ask: Is it on Box? Is it on someone’s computer? Now we know, if it’s on our DAM, then it’s ready to go. I don’t have to go reach out to someone in the marketing team to know whether it’s market ready.”
Sharing materials externally was also problematic. Temporary SharePoint links tied to individual users looked unprofessional and risked becoming inactive over time as folders moved or changed. ImageBank X, as a centralized platform, addressed these issues.
One centralized DAM solution for all digital content – globally
Dirac selected ImageBank X as their DAM system due to its elegant asset-sharing features, fast implementation, and strong customer support – all at an accessible price point. Initially envisioned for imagery and videos, ImageBank quickly proved its value beyond visuals. Teams started storing campaign documentation, PDFs, one-pagers, and internal communication materials. It evolved into the central hub for all digital assets, accessible across teams and continents.
Matthiass shared, “What surprised us was how useful it became for documentation. We didn’t expect that, but it’s been a big win for us.”
ImageBank’s features that fuel productivity
ImageBank’s feature set stood out to Dirac for its elegance, ease of use, and real-world functionality. With smart features like collections, easy file replacement, and custom tagging, Dirac’s teams can organize, find, and share assets effortlessly — without relying on technical support or lengthy training. Dirac values the following features in particular:
- Smart sharing: Create curated, branded collections for internal teams or partners with persistent, updateable links.
- Seamless file replacement: Swap in updated assets without breaking links — no need to resend or recreate anything.
- Powerful search & tagging: Custom fields and intuitive metadata make finding the right file as easy as typing a product name.
- Global access: Even satellite teams, like Dirac’s China office, can access the same assets without barriers.
These features not only simplify daily workflows but also help Dirac maintain brand consistency across regions and touchpoints.
Seamless adoption and smarter workflows with intuitive DAM
Rapid implementation, minimal training
Dirac praised the onboarding process for being faster and smoother than expected: “It was crazy fast. We filled out a Word doc, sent it back, and within days the system was live.”
Thanks to ImageBank’s intuitive design and user-friendly features, the system required minimal training.
Improved efficiency and ROI
Since implementation, Dirac has streamlined asset distribution, eliminated redundant tools, and empowered employees across markets to work independently.
“Having a good DAM system helps us optimize resources and improve efficiency. We can centralize much more and work more efficiently. People don’t have to ask someone where the latest brand book is – they know where to find it. That independence improves workflows.”
Dirac was able to retire costly subscriptions and stay under budget during implementation – a rare but welcome surprise.
Perfect fit for a software-driven brand
As a software company, Dirac’s marketing relies on storytelling and multimedia content more than static product imagery. Dirac has a lot of video demos, tutorials and visuals, and all of them are now tagged, searchable, and centralized. The ability to group assets means that all relevant content surfaces in a single search – whether it’s a video, image, or PDF.
