DAM increases Molok's proactivity in marketing

Finnish Molok is a modern and efficient waste management solution. Their wide selection is adaptable to many needs. Over its nearly 30 years of operating, Molok Ltd. has expanded into an
international corporation whose products are known around the world. Their environment, expenses, and time saving system is used daily by millions of people around the world. The products are found in different housing cultures, over 150 000 units in total.

One place for all materials: how Molok simplified everyday marketing work

Molok implemented the ImageBank X DAM solution to reduce the heavy email traffic burdening daily marketing operations and to free the team from acting as a constant gatekeeper for communication materials. With a global reseller network, Molok’s goal was to ensure that up-to-date marketing and sales materials are easily accessible to resellers without delays, regardless of time or location.

By centralizing all communication assets in the browser-based ImageBank X system, the management of marketing and communication materials became significantly clearer, and brand consistency improved across the entire reseller network. According to a recent customer study, Molok reports that campaign launches and other marketing content publications are now up to 40% faster compared to previous workflows. Finding the right assets has become over 80% faster, as all materials are available in one centralized location. Internal and external file sharing has also become considerably more efficient: distributing large files such as videos and print materials is now up to four times faster than before, when relying on email.

In everyday practice, this has resulted in substantial time savings for the marketing and communications team. Weekly workload has been reduced by an estimated 8–12 hours as repetitive asset requests and manual file sharing have largely disappeared. Molok has been able to redirect this saved time toward developing materials, ensuring content stays up to date, and planning new marketing and sales campaigns. At the same time, resellers have gained greater independence, enabling faster activation of local marketing initiatives across different markets.

Molok continues to actively develop its ImageBank X solution, with custom features tailored to support the specific needs of its business.

“It saves time when, for example, retailers can independently retrieve logos, marketing materials, the latest certificates, etc. from a single location. Everyone can be confident that the latest version is available in ImageBank. The most important features of the DAM are easy sharing (e.g., collection baskets) and links to large files (videos, print materials). There is sufficient storage space for videos and print materials with large file sizes.”

– Anne Huhtala, Marketing Designer