Nanso streamlines brand content management with ImageBank X

Nanso Group is a brand company founded in 1921 that owns Nanso and Vogue. Nanso, which focuses on women’s fashion, is known for its unique patterns, high quality, and classic, timeless Finnish design expertise, while Vogue is one of the most respected sock and pantyhose brands in the Nordic countries. Nanso Group employs approximately 130 people, and all of its products are designed in Finland.

Visual content can now be utilized more effectively

For a fashion brand, images and other visual content are a key part of marketing and brand communication. Product images, campaign materials, and other marketing content are constantly needed across various channels and for different purposes. As the volume of digital content grows, the importance of managing and utilizing it efficiently becomes even more critical. ImageBank X provides Nanso with a centralized DAM solution where the storage, processing, and distribution of digital assets form a seamless, integrated system.

Materials that align with the brand identity, easily adaptable for various channels

ImageBank X also helps maintain a consistent brand image. With ImageBank X, Nanso can easily share up-to-date logos, product images, campaign materials, and other brand content with external stakeholders. Recipients do not need to log in to the DAM or have a user account.

The DAM provides Nanso with tools to effectively utilize visual content for various needs while ensuring that the brand remains consistent across different channels.

“Using the ImageBank X DAM solution has given us a more versatile way to manage and share content than before. Many of the automated features reduce manual work, and the ability to personalize content for different user groups has provided us with added value.”

– Sofia Björk, Marketing Manager