How to speed up product go-to-market
A practical guide for manufacturing marketing and brand teams looking to streamline product content management, improve collaboration and launch products faster.
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What’s inside the guide?
This guide explores how manufacturing companies can improve product content management and reduce delays in product launches.
- Why product launches often slow down
- The 3 most common content management bottlenecks
- How to improve stakeholder access to approved materials
- Ways to reduce manual work in launch workflows
- Best practices from high-performing manufacturing companies
- How DAM helps scale product content management
- A quick self-assessment checklist for your organization
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Why manufacturing companies struggle with go-to-market speed
As product portfolios grow, managing content becomes increasingly difficult. Teams often work across multiple systems, stakeholders struggle to find approved assets and marketing teams become overloaded with manual requests.
Without clear workflows and centralized access to product materials:
- teams waste time searching for files
- outdated assets get used
- product launches require heavy coordination
- regional teams receive materials too late
- collaboration becomes slower across markets and channels
The result is delayed launches, inconsistent product communication and unnecessary manual work.
Hear from our customers
Discover how our DAM solution has delivered real value by helping customers streamline workflows, save time, and boost overall efficiency.
“It saves time when, for example, retailers can independently retrieve logos, marketing materials, the latest certificates, etc. from a single location. Everyone can be confident that the latest version is available in ImageBank. The most important features of the DAM are easy sharing (e.g., collection baskets) and links to large files (videos, print materials). There is sufficient storage space for videos and print materials with large file sizes.”
Anne Huhtala
Marketing Designer
“The biggest challenge with the old system was its outdated and clunky user interface and customer support. Now that ImageBank X has been implemented, the user experience is really smooth—ImageBank X has a very clear user interface and functionality. Browser-based management is flexible and effortless. It has also enabled convenient integration with our website for media management, as well as flexible branding and distribution of the DAM to external partners. Customer service is excellent: support requests are answered quickly, problems are solved, and during implementation, cooperation was particularly smooth and easy!”
Toni Ajo
Technical Product & Marketing Manager
“Overall, we have been very satisfied with ImageBank. The implementation went smoothly from the start, and the service has always been fast and efficient whenever we’ve needed it. Importing and managing images is also easy, and adjusting settings is flexible without any unnecessary fiddling. We have found the recently introduced AI functionality to be particularly positive; it significantly simplifies the process of filling in metadata and saves a lot of time in our daily work. Overall, ImageBank X has clearly streamlined image management and met our needs well.”
Outi Mäkilä
Communications Specialist
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